Welcome to Prolight + Sound Shanghai
With the 100 new measures recently announced by the Shanghai Municipal Government on enhancing the metropolitan's openness to innovation and foreign capital, Prolight + Sound Shanghai 2019 (PLSS19) is set to showcasing ground-breaking technologies and continuing to cultivate industry advancement with our exhibitors and visitors from around the world.
Impression of Prolight + Sound Shanghai
We decided to participate in Prolight + Sound Shanghai to cater to the development of the Chinese market. Dynaudio is a well-known brand with more than 40 years of history, but we hope to establish ourselves with a new image through this authoritative platform to achieve our demands. We saw a large volume of visitors, and many Dynaudio enthusiasts came directly to our booth, so the atmosphere of the whole booth is quite lively. Overall, the effect of this show is very good for us.
This time, we brought in the new Sennheiser G4, which was just released in August. There are also conference systems, small KTV systems and equipment for large-scale stages. In the past two days, many related stage equipment retailers and engineers have come to visit us. The products, the professionalism and quantity of the guests have improved, and we are very satisfied with the show. We have even met many professional academics and industry players from various brands who provided industry insights and in-depth opinions on our products.
The reason we are coming to PLSS is about local exposure – we want to show the local market that as an international product company, we have products available in the local market. For us, we have met a lot of new customers. We have feedback from our sales that a good amount of people are interested in what we do. On the event side, the scale of events in China is very large. Professional and international agencies are looking for professional vendors who can supply reliable solutions for large scale events.
Many Chinese brands are not visible outside of China, but here at PLSS domestic and international brands are available, and the characteristics of the products are varied. This is rare compared to other exhibitions. This time, my focus is on lighting and stage products. The Stage Machinery and Theatre Technology Zone comprehensively includes the products and brands of the entertainment industry. The classification was also done very thoroughly, which allowed me to find my favourite products at once.
This is my first time to exhibit at Prolight + Sound Shanghai, and we are specialised in recording software. We would like to explore the Asian market more through this show, as it provides us a great chance to get in touch and engage with a lot of Chinese buyers. It’s really worth coming here as we can build connections with professional dealers and distributors. We have already arranged some meetings with buyers who are interested in our products. We are expecting to meet around 50 potential buyers during the show. PLSS is definitely a good platform for us to launch new products and learn more about the industry’s trends.
This is the first time I have participated in such a professional forum to teach the basics of recording technology to industry players. The show brings together so many professional recording industry players to let everyone exchange technology face to face. The current recording technology market is also undergoing commercial orientation, so it’s even more necessary to take this opportunity to explain some basic knowledge to everyone. Prolight + Sound Shanghai not only presents a lot of latest recording equipment and software, but also provides an authoritative technical communication platform.
We participated in the Concert Sound Arena, where our featured product has been fully demonstrated and attracted a lot of attention of the visitors. These fringe activities not only enrich PLSS’s content, but also provide an opportunity for exhibitors to more fully display the functions of the products, increasing the exposure of key exhibits.