This programme is one of the spotlights of the fair, which itself is one of the leading events in the entertainment industry to be held from 11 – 14 October in the Shanghai New International Expo Centre.
Ms Judy Cheung, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd, explained the significance of this event to the industry: “The VPLT International Audio Training Course is highly recognised by our peers as a benchmark for international standards and cutting-edge technologies in the entertainment sector. Being at the forefront of the industry, Prolight + Sound Shanghai is very supportive of such events that can promote new insights and forge industry development.”
Under the theme of “Technologies and Application of 3D Audio”, a prestigious line-up of experts from Full Dimension Multimedia, German Tonmeister’s Association (VDT) and Sennheiser will provide professional training on sound technologies and product application.
Topics that will be covered include:
Topic: 3D Audio: Technology and Production Techniques
Speaker: Mr Jörn Nettingsmeier, Head Consultant of Sound
German Tonmeister’s Association (VDT)
Mr Nettingsmeier will give an overview of the underlying psychoacoustics and fundamental physics of 3D sound reproduction. Through theories and case studies, he will also share his insight on the production of 3D and immersive sound based on various channels, scenes and objects.
Topic: VR Audio Workflow – Recording, Mixing and Delivery
Speaker: Mr Johannes Kares, Tonmeister
Sennheiser Electronic GmbH & Co KG
Mr Kares from Sennheiser will give a demonstration in China for the first time on AMBEO – the 3D audio technology by the company that allows sound engineers to finish audio capturing, mixing, processing and listening in one workflow. This will be followed by a session on how to use Ambisonics microphones and additional spot microphones to experience immersive VR audio. The post-production workflow in a digital audio workstation will also be presented during the session.
Topic: Bringing the Cinema and Concert Hall Experience to
Speaker: Mr Jeff Levison, Senior Technology R&D Manager
Full Dimension Multimedia
In this session, Mr Levison will explain how consumers can create a personalised and immersive experience in their home theatres using the advanced holographic audio system. A tutorial about the filming and sound recording techniques of a short documentary will also be played to illustrate how hologram sound technology can bring the senses of the abstract world to modern entertainment systems.
Topic: Full Dimension Spatial Audio Design that Transforms a
Landmark Public Space into a Unique Performance Venue
Speaker: Mr Iverson Xu, Vice President
Full Dimension Multimedia
Through theories and case studies, Mr Xu will deliver the audio technologies and solutions that were adopted in the Shanghai Tower – the world’s tallest music hall equipped with the holographic audio system. He will also share insights about creating music through recording and mixing with reference to Mr Simon Franglen’s music compositions. Mr Franglen is a Grammy award-winning composer and producer whose compositions include The Magnificent Seven, Avatar, and Titantic.
In addition to the VPLT International Audio Training Course, a range of technology-oriented forums and seminars will be held during the show that highlight the best of industry knowledge and expertise. As an all inclusive platform, Prolight + Sound Shanghai will continue to offer abundant possibilities for industry peers to exchange market information, forge business networks and stay ahead of market trends.
Information for journalists:
Prolight + Sound Shanghai is organised by Messe Frankfurt and Shanghai Intex Exhibition Co Ltd and is a brand event of the annual Prolight + Sound exhibition in Frankfurt, Germany. For more information about the Shanghai show, please visit. For more details and information about the show, please visit www.prolightsound-shanghai.com or email email@example.com.
Other shows under the Prolight + Sound brand include:
Prolight + Sound
10 – 13 April 2018, Frankfurt
Prolight + Sound Guangzhou
10 – 13 May 2018, Guangzhou
Prolight + Sound NAMM Russia
13 – 15 September 2018, Moscow
Prolight + Sound Middle East
23 – 25 September 2018, Dubai
Press information and photographic material:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300* employees at some 30 locations, the company generates annual sales of around €647* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de
- PLSS17_PR4_EN.pdf (pdf, 157 KB)