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Prolight + Sound Shanghai 2019 gears up with A3E Summit and IMSTA support

Sep 23, 2019

Prolight + Sound Shanghai 2019 (PLSS) will amaze AV professionals with more educational sessions, an impressive series of in-depth product demos and an expanded product range. Throughout the four exhibition days, the enhanced fringe events at PLSS will have something to offer for every audio engineer, musician and producer who wants to stay on top of the trends that are fuelling the market.

The major highlights for the international audio technology community will be the sessions of the A3E Summit @ Prolight + Sound Shanghai – making its debut in China – and the software demo plus tech master classes hosted by the International Music Software Trade Association (IMSTA). Both will offer a deep-dive into the technological innovations that lift current AV productions to a higher level.

New: A3E Summit @ Prolight + Sound Shanghai (11 October)
A3E, the Advanced Audio + Applications Exchange, will mark its first appearance in China by hosting the A3E Summit @ Prolight + Sound Shanghai. A3E is the nexus point of innovation in audio, technology, computer science and manufacturing. The panel will be moderated by Doug DeAngelis, A3E conference chairman and co-founder, and is set to feature three key topics: audio making, producing and performing. Visitors will be able to join a panel of professionals who work in the recording, lighting and R&D of the sound hardware industry in an open discussion and take part in any debate that sparks up. Topics will include:

The Future of Production: New Tools and Techniques for Content Creation
Creating engaging content requires an array of skills in production, recording, mixing and editing. This A3E session will explore the latest software and hardware technology, and cutting-edge creative techniques to create professional, quality content. Participants will be able to enhance their production skills and showcase their talent on popular streaming platforms worldwide. Panellists for this session will include:

  • Mr Yitian Zhao, CEO, CME
  • Mr Mick Kiely, CEO, Xhail
  • Mr Kevin Gong, Senior Storage Architect, Intel

Next-Generation Audio/Visual Experiences for Concert and Festival Production
Video game technology continues to raise the expectation of all entertainment for young consumers. In order to bring interactive experiences to the concert stage, artists and show designers will look at augmented reality, real-time 3D rendering, laser lighting and immersive audio to morph real world concert venues into scenes from the latest video games. Panellists will focus on incorporating the next generation of audio-visual technology and techniques for concert and festival production which includes:

  • Ms Lu Miao, Director of International Affairs, Noitom
  • Mr Justin Perry, Chief Operating Officer, Pangolin Laser Systems
  • Mr Norbert Stangl, Chief Marketing Officer, Laserworld Group

Advanced Audio on Tour: The Latest Technology for FOH Mixing
Powerful server systems, hosting hundreds of plug-ins, multitrack recording, mobile apps and gigabit networking technology are a necessity for front of house engineers to accurately reproduce contemporary pop music on tour. In this session, specialists will explain the latest software and hardware to bring the most demanding concert productions to life. Panellists for this session will include:

  • Mr Chapman Deng, Technical Director, Digital Media Technology
  • Representatives from Waves Audio:
    • Mr Robin Hu, Business Development Director, Waves Audio (Greater China)
    • Mr Paul Wang and Mr Sean Xiao, Waves Technical Consultants

IMSTA Audio Software Zone (10 – 13 October)
Returning to PLSS for its second time, IMSTA aims to promote the use of licensed audio software. Hosting a showcase area in Hall N1, IMSTA also places a strong focus on software-based audio technology. The zone includes a showcase of the latest audio software from over ten companies: Antares, Celemony, FabFilter, Krotos, Magix, Modartt, Native Instruments, Nugen Audio, Reveal Sound, Sonnox, Synchro Arts, U-he, and Xils-lab.

A series of tech master classes, run by manufacturers including Krotos and Native Instruments, will be held in the Recording & Production Workshop. The focus of these master classes will be on sharing knowledge of application-focused demos.

People who are interested can register and reserve a spot using the link below:

A3E Summit

https://prolight-sound-shanghai.hk.messefrankfurt.com/shanghai/en/programme-events/forums_events_2019/A3E_Summit_2019.html

Other shows under the Prolight + Sound brand include:

Prolight + Sound Middle East
15 – 17 October 2019, Dubai

Prolight + Sound Guangzhou
19 – 22 February 2020, Guangzhou

Prolight + Sound
31 March – 3 April 2020, Frankfurt

Prolight + Sound NAMM Russia
17 – 19 September 2020, Moscow

Press information and photographic material:

https://prolight-sound-shanghai.hk.messefrankfurt.com/shanghai/en/press.html

Social media:

Facebook: Prolight and Sound China

LinkedIn: Prolight and Sound China

Wechat: @prolight-sound

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com.

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