A sister event of the Shanghai fair, Prolight + Sound Guangzhou was previously postponed from February to August 2020 in the wake of the COVID-19 pandemic. This postponement created a packed calendar for the AV entertainment industry in China, with three Prolight + Sound branded events scheduled to take place within the space of just ten months.
Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd, explained: “With the AV entertainment industry still struggling to recover from the impact of COVID-19, channel players require the strongest possible platforms to spur new business. Balancing the considerations of timing and location, it makes sense to pool resources towards two larger scale events: the 2020 and 2021 editions in Guangzhou – China’s core manufacturing base for audio and lighting products. This will not only deliver greater business value for the industry, but it will also allow exhibitors to channel their marketing budgets more effectively.”
In place of the deferred Shanghai fair, from 28 – 31 October an online conference will take place to provide the industry with extra stimulus as well as support those who cannot travel to Guangzhou. With the goal of facilitating business matching and learning, the conference will feature a programme of product promotions, educational seminars, and online technological demonstrations – streamed via social media channels as well as the official fair website.
Dedicated platforms for the AV entertainment industry in Asia
With a focus on recording and production, as well as the entire supply chain of professional audio, lighting, entertainment and event technology, Prolight + Sound Shanghai is a landmark event for the entertainment industry in Asia. Fostering technological innovation and collaboration, its previous edition attracted over 30,000 professional trade visitors as well as more than 600 exhibiting brands from 22 countries and regions.
Larger in scale, its sister fair in Guangzhou is the biggest event of its kind in China with close proximity to China’s manufacturing base. It is therefore the ideal platform to kick start the AV entertainment industry’s recovery. The upcoming editions in August 2020 and May 2021 will cater more effectively to the marketing schedules of exhibitors as well as the sourcing calendars of trade buyers, who will be able to conduct all of their business activities in one trip.
Giving professional trade visitors a more extensive array of sourcing options, the fair has long been a favoured destination among contractors and system integrators, thanks to its close proximity to renowned AV manufacturers in Guangdong province.
The upcoming edition, which takes place from 21 – 24 August, will place a stronger emphasis on online streaming, webcasting and conferencing systems – reflecting an uptick in demand following the COVID-19 pandemic.
Prolight + Sound Shanghai is an annual international exhibition for the music, event, media technology and entertainment industry in Asia. The show is organised by Messe Frankfurt (HK) Ltd and the Shanghai Intex Exhibition Co Ltd (Intex), and is a brand event of the Prolight + Sound exhibition in Frankfurt, Germany. For more information, visit www.prolightsound-shanghai.com or email email@example.com.
Other shows under the Prolight + Sound brand include:
Prolight + Sound Guangzhou
21 – 24 August, Guangzhou
Prolight + Sound
13 – 16 April 2021, Frankfurt
Prolight + Sound NAMM Russia
16 – 18 September 2021, Moscow
Prolight + Sound Middle East
24 – 26 January 2021, Dubai
Press information and photographic material:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
- PLSS20-deferment (pdf, 145 KB)