Streamed to registered participants via the official Prolight + Sound China WeChat platform, the virtual conference is split into two major sections – namely ‘online exhibits’ and ‘online education’.
More than 100 suppliers will exhibit their latest technologies online, as well as via live-streamed broadcasts across the three product categories of Professional Audio, Professional Lighting & Visual Equipment, Recording & Production and Selected Brands. Exhibitors include top players in their respective product segments, such as ACME, Audiocenter, Broad future, Budee, d&b audiotechnik, DMT, ETC, Harman International, Greatwall, Lightlink, RME, Takstar, Taiden, TOA, Winsound and Yitong.
Educational content is also set to take centre stage. Presentations in the fields of audio, conference and smart office, as well as stage and event will be live-streamed in the shape of more than 50 topical seminars, technical trainings and product demonstrations.
In support of industry developments in the film, television, sound and recording sectors, the Sound Art and Cultural Creatives Industries Development Seminar has been introduced. Held in collaboration with AES, the China Alliance of Sound Art Professionals, the Rong Family Culture Fund, the German Tonmeister’s Association (VDT) and representatives from various associations, leading industry brands, colleges and universities, the seminar gives online participants of all levels (from beginners to advanced audio system designers), access to presentations on recording, mixing, live sound, audio effects and sound art production.
Commenting on the utility of this year’s virtual conference, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, says: “Prolight + Sound Shanghai’s online programme provides a valuable platform for manufacturers to demonstrate their products and services, and share their brand stories. The platform is especially important under the current circumstances, when the need for information and education is critical to those in the industry. We are confident that the interactions made over the next five days will help professionals in the entertainment, event, and production technology industries prepare for the new year and new opportunities.”
Prolight + Sound Shanghai is an annual international exhibition for the music, event, media technology and entertainment industry in Asia. The show is organised by Messe Frankfurt (HK) Ltd and the Shanghai Intex Exhibition Co Ltd (Intex), and is a brand event of the Prolight + Sound exhibition in Frankfurt, Germany. For more information, visit www.prolightsound-shanghai.com or email email@example.com.
Other shows under the Prolight + Sound brand include:
Prolight + Sound
13 – 16 April 2021, Frankfurt
Prolight + Sound Guangzhou
16 – 19 May 2021, Guangzhou
Prolight + Sound Middle East
24 – 26 January 2021, Dubai
Prolight + Sound NAMM Russia
16 – 18 September 2021, Moscow
Press information and photographic material:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With about 2,600 employees at 29 locations, the company generates annual sales of around €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
- PLSS20-OR-en (pdf, 240 KB)